ColourPop's Big Sephora Launch Stirs Up Confusion


We're less than one day away from ColourPop's brick and mortar debut at Sephora! But first... ICYMI, here's a quick recap:

Since the brand's inception three years ago, ColourPop products have always been exclusively sold online. The indie brand's playful personality, affordable price tags and cruelty-free pledge has garnered a cult-like fan base and has won the hearts of big YouTube beauty bloggers like ThatGirlShaeXo and JkissaMakeup. Starting tomorrow, U.S. customers will be able to swatch ColourPop products in select stores and order from an authorized retailer for the very first time. 

Drama in paradise?

Originally, ColourPop stated that their wallet-friendly prices would stay the same despite Sephora's reputation as a high-end and luxury retailer.

Earlier this week, Sephora revealed which ColourPop items will be available just in time for holiday shopping... and some fans weren't happy.  After claiming to not inflate prices, it seems that ColourPop's statement isn't completely true. 

And of course fans took to Twitter to express their frustrations.

But there's an explanation for this decision, right? ColourPop rebutted the negative responses on social media.

Although the above statement from ColourPop is true, the only logical answer to this would be to do a cost breakdown of some of the Sephora exclusive items compared to popular items sold on ColourPop's site.

Don't worry, I did all the calculating so you don't have to. Here's the official breakdown:

ColourPop x Sephora Launch_GlamGameStrong.png

So what's the verdict?

Lip glosses, Super Shock Shadows and bundles will remain the same price. Palettes and other limited edition or exclusive items will vary.

Although ColourPop's promise to keep ALL prices low is technically incorrect, the cost per gram difference between palettes is minuscule. For beauty lovers, there are also other non-quantitative factors to consider like the items being limited edition and Sephora exclusives.

With this in mind, I wouldn't fret about the seemingly increasing price. Go on, don't feel too guilty and get your purge on!

ColourPop Cosmetics will be available on Tuesday, October 31st at

Hits and Misses: September 2017


Lancome Teint Idole Ultra Wear Camouflage Color Corrector

Lancome's color correctors are a fairly new product and it has quickly made it's way into my everyday routine! These are so pigmented and creamy and you only need the tiniest dot to cover dark circles.

Banish Oil

I love using this oil after my P.M. skincare routine! By morning, my skin always feels smooth, hydrated and plump after using it.

Jergens Natural Glow Daily Moisturizer

If you're trying to get back that summer glow or extend the life of your self-tan, you need this in your life! It dries and develops quickly and layers great on top of sunless tans.

Maybelline Volum' Express The Colossal Big Shot Mascara

The formula of this mascara isn't too wet or too dry, it's the perfect in between!



Laura Mercier Flawless Fusion Ultra-Longwear Foundation

This foundation transferred and creased in my smiles lines which is an area I never experience creasing in. I can't quite justify the steep $48 price tag for its performance.


SEPHORA COLLECTION The Perfectionist: Airbrush Sponge

I found this Sephora sponge to work best for under-eye concealer and baking but it was awkward to hold for foundation. I ended up returning this.

UPDATE: I believe this sponge has also been discontinued.


Disclosure: This post contains affiliate links which means I will make a small commission based on purchases through my link (at no cost to you). For more information, please see my disclosure page.

Sephora Pro Palettes Are Back in Stock!

For the first time ever, Sephora's PRO team created three new palettes for fall from wearable to bold and everything in between.

Each palette includes a whopping 28 shades with four different finishes for $68 each. These fan-favorites are exclusive and limited edition so get your hands on them before they're gone forever! 

Sephora PRO Warm Palette $68

Limited edition. Available in select stores and online at

Jeremy Scott Teams Up With Sephora for a Bear-y Limited Edition Collection


Sephora has officially announced the new release date via Instagram. Add this date to your calendar!


Looks like there's some confusion about the Moschino + Sephora Collection launch.

Sephora announced on Twitter that the release date has been pushed back to next week. Bookmark this page for updates!


Fashion designer Jeremy Scott is bringing a bear-y cute makeup line launching at Sephora today. The seven-piece collection will have limited quantities and with the popularity of the Moschino bear, it's guaranteed to sell out fast!

The collection is reasonably priced for something Moschino-branded, ranging from $18 to $58. 

Now lets take a look at the collection below!


Bear Eyeshadow Palette $48


Luckily Friday is payday, right?! Shop the collection on

Here's What You Need to Know About Sephora's New Weekly Wow Sale

Thursdays just got better thanks to Sephora's newest weekly sale. The cosmetics retailer announced that they'll be offering mega discounts, exclusive sales, freebies and samples every Thursday starting today! You only have one week to shop the week's sale or before they sell out, so snag these beauty bargains while you can!

Anastasia Beverly Hills Contour Kit (was $40, now $20)


New weekly markdowns will continue until November 1st so remember to mark your calendars! Shop in stores or online until August 16th for this week's first round of deals.

Colourpop Will Be Available at Sephora This Fall

Colourpop fans, rejoice! In recent years, the internet-based cosmetics company has blown up and become one of the fastest growing indie cosmetics brands. You'll be able to find Colourpop makeup exclusively in select U.S. Sephoras this November, just in time for the holiday season!



They're most well-known for their Super Shock Shadows, a cream-based eyeshadow formula that's cool to the touch yet applies dry like a pressed eyeshadow. The Super Shock family also extends into blush and highlighter products, some of which NikkieTutorials swears by. 

Colourpop is constantly releasing (and retiring) new single shades so if one catches your eye, be sure to snag it up quickly!

Colourpop also confirmed via Twitter that their super affordable prices will follow them into brick and mortar.

We don't have any details yet on an exact launch date so keep your eyes peeled! Which products are you most excited to see in-stores?

Hits and Misses: July 2017


The Ordinary Coverage Foundation

A foundation that doesn't breakup throughout the day, has a pump and is only $7? I'll take it!

Benefit Cosmetics Roller Lash Mascara

At first I didn't think I would like the mascara wand but it perfectly fits the curve of my lashes and eye shape!

wet n wild megaglo highlighters

These highlighters pack a punch for just $5! Add some serious glow to your life with these babies!

clinique moisture surge extended thirst relief

This gel moisturizer has quickly made its way into my daily nighttime routine! It absorbs into the skin quickly without leaving a greasy residue.

make up for ever star lit powder in #13 Ivory

If you want a blinding inner corner, brow bone or highlight, this is the product for you!

sephora the painter: airbrush sponge

This nimble sponge is one of the best beauty sponges I've tried! Grab it on sale at SEPHORA right now for just $5!



anastasia beverly hills subculture palette

As a huge ABH fan, I was surprisingly disappointed by this palette. See my detailed review here.

L'Oreal Paris Studio Secrets Professional Magic Perfecting Base

This primer did reduce the appearance of my pores but didn't keep me matte in my T-zone throughout the day. For $11, you get 0.5 oz of product and is a little steep for a drugstore item.


Disclosure: This post contains affiliate links which means I will make a small commission based on purchases through my link (at no cost to you). For more information, please see my disclosure page.