IT Cosmetics Fall 2017 NYC Beauty ExhibIT Launch Party [EVENT]

A couple weeks ago, I attended IT Cosmetics' interactive showcase event to celebrate their upcoming Fall 2017 launches. It was held at Center415 in New York City with over 30,000 square feet of IT Cosmetics' latest beauty products, samples, personal makeovers, a Brow Power Powder spooley slide (seriously!), IT makeup brush swings and video/photo booths! Scroll through below!

Several product-focused exhibit rooms gave attendees a true hands-on and interactive experience from music-changing makeup compact spinning turntables to a brow pomade seesaw! Now let's take a peek at some products that launch in early August, available at

It Cosmetics Bye Bye Pores Illumination $29

A talc-free, blurring illuminating powder with Bye Bye Pores Optical Blurring Technology to give skin an airbrushed and poreless effect.

Perfect Lighting Radiant Touch Wand $29

Corrects, conceals and brightens under eyes while adding lifting radiance to the face.

Heavenly Luxe Superhero Brush $29

A 4-in-1 interchangeable brush that can define brows and blend eye shadows.

Superhero Liner $24

Create thick or thin lines with the Heavenly Skin brush hair tip that won't smudge or run with its waterproof formula.

Bye Bye Breakout Powder $28

Fight shine and blur pores while combating and reducing the appearance of blemishes, fine lines and wrinkles.

Bye Bye Breakout Full-Coverage Treatment Concealer $28

With this all-in-one concealer and drying lotion, breakouts don't stand a chance!

Bye Bye Redness Redness Correcting Powder $38

Reduce the look of redness and even out complexion with this buildable, talc-free powder.

Bye Bye Redness Skin Relief Treatment Moisturizer $48

Neutralize and sooth redness with this gentle moisturizer infused with anti-aging and skin-soothing properties.

Rounding up the rest of IT Cosmetics fall products are the Brow Power Pomade ($24), Your Skin But Better CC+ Airbrush Perfecting Powder Illumination with SPF 50+ ($50), Bye Bye Lines Foundation ($38), Bye Bye Pores Blush ($24), Bye Bye Under Eye Concealing Pot ($28), Confidence in a Cleanser ($28) and Heavenly Luxe Brow Power Universal Brow-Transformer Brush #21 ($24).

If you prefer to find your perfect color match in-stores, the full collection will arrive at Ulta on October 1st.