We're less than one day away from ColourPop's brick and mortar debut at Sephora! But first... ICYMI, here's a quick recap:
Since the brand's inception three years ago, ColourPop products have always been exclusively sold online. The indie brand's playful personality, affordable price tags and cruelty-free pledge has garnered a cult-like fan base and has won the hearts of big YouTube beauty bloggers like ThatGirlShaeXo and JkissaMakeup. Starting tomorrow, U.S. customers will be able to swatch ColourPop products in select stores and order from an authorized retailer for the very first time.
Drama in paradise?
Originally, ColourPop stated that their wallet-friendly prices would stay the same despite Sephora's reputation as a high-end and luxury retailer.
Prices will stay the same 💞— ColourPop Cosmetics (@ColourPopCo) September 15, 2017
Earlier this week, Sephora revealed which ColourPop items will be available just in time for holiday shopping... and some fans weren't happy. After claiming to not inflate prices, it seems that ColourPop's statement isn't completely true.
And of course fans took to Twitter to express their frustrations.
So sephora is about to start selling colourpop but raised the prices....😐— crown. (@youlovesabree) October 29, 2017
ColourPop announced their first item for Sephora and I knew them keeping their prices the same was too good to be true 😒😒😒— 🍂Autumn Goddess🍂 (@chelseariffic) October 23, 2017
Wish colourpop would've went to Ulta instead of Sephora because Sephora is raising the prices which is what was loved most about colourpop— Brandi Avery (@Brandi_Nicole28) October 25, 2017
But there's an explanation for this decision, right? ColourPop rebutted the negative responses on social media.
There are 15 shades in the Sephora palette (vs. 12 in our current ones) and the pans are bigger than the pans in our current palettes.— ColourPop Cosmetics (@ColourPopCo) October 24, 2017
Although the above statement from ColourPop is true, the only logical answer to this would be to do a cost breakdown of some of the Sephora exclusive items compared to popular items sold on ColourPop's site.
Don't worry, I did all the calculating so you don't have to. Here's the official breakdown:
So what's the verdict?
Lip glosses, Super Shock Shadows and bundles will remain the same price. Palettes and other limited edition or exclusive items will vary.
Although ColourPop's promise to keep ALL prices low is technically incorrect, the cost per gram difference between palettes is minuscule. For beauty lovers, there are also other non-quantitative factors to consider like the items being limited edition and Sephora exclusives.
With this in mind, I wouldn't fret about the seemingly increasing price. Go on, don't feel too guilty and get your purge on!
ColourPop Cosmetics will be available on Tuesday, October 31st at sephora.com.